{"product_id":"initial-curb-necklace","title":"Initial Curb Necklace","description":"\u003cul\u003e\n\u003cli\u003eThe necklace equivalent of your favourite blue jeans - our gold initial necklaces are your daily go-to.\u003c\/li\u003e\n\u003cli\u003eNow paired with a slightly chunkier curb chain for that extra edge.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMaterial options: Sterling Silver and 18K Gold Vermeil.\u003c\/li\u003e\n\u003cli\u003eChoose your Initial: A–Z.\u003c\/li\u003e\n\u003cli\u003e18K Gold Vermeil\u003c\/li\u003e\n\u003cli\u003e100% recycled sterling silver\u003c\/li\u003e\n\u003cli\u003eInitial pendant approx 14mm height\u003c\/li\u003e\n\u003cli\u003eChain length 18\" (45.5cm) and extends to 20\" (51cm)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy Choose Us?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDesigned for easy everyday styling, from wearing solo to building a layered look.\u003c\/li\u003e\n\u003cli\u003eAvailable in Sterling Silver and 18K Gold Vermeil so customers can choose the finish that suits their style.\u003c\/li\u003e\n\u003cli\u003eThoughtful proportions, wearable silhouettes and meaningful details make each piece easy to gift or keep for yourself.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Care\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStore jewellery in a dry place, ideally in its pouch or box, when not being worn.\u003c\/li\u003e\n\u003cli\u003eKeep away from perfumes, lotions, sprays, chlorine and prolonged contact with water.\u003c\/li\u003e\n\u003cli\u003eWipe gently with a soft, dry jewellery cloth after wear to remove oils and residue.\u003c\/li\u003e\n\u003cli\u003eSterling Silver: occasional polishing can help restore its shine.\u003c\/li\u003e\n\u003cli\u003e18K Gold Vermeil: avoid abrasive polishing and rubbing, which can wear the gold finish over time.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePackaging\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePacked securely to help protect your jewellery during delivery.\u003c\/li\u003e\n\u003cli\u003ePrepared in gift-ready packaging, making it suitable for gifting or storing between wears.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDelivery \u0026amp; Returns\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShipping options, delivery estimates and applicable charges are shown at checkout.\u003c\/li\u003e\n\u003cli\u003eFor returns, please follow the current returns policy shown on the store before placing your order.\u003c\/li\u003e\n\u003cli\u003ePersonalised or customised pieces may have different return eligibility; check the product and returns information before ordering.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Ammy","offers":[{"title":"Sterling Silver \/ 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